When Coke was introduced in China in 1982, Chinese shopkeepers sold the beverage as kekoukela. The problem? In different Chinese dialects this translated as “bite the wax tadpole” or “female horse stuffed with wax.” Eventually the company used Chinese characters for the new Chinese name: kokou kole which translates as “Happiness in the mouth.”
Steve Levi is an Alaskan writer who specializes in the Alaska Gold Rush (nonfiction) and the ‘impossible crime,’ (fiction.) An ‘impossible crime’ is one where the detective must figure out HOW the crime was committed before going after the perpetrators – like a Greyhound bus with bank robbers and hostages disappearing off the Golden Gate Bridge –THE MATTER OF THE VANISHING GREYHOUND. Steve’s books can be found at www.authormasterminds.com/steve-levi
